![]() ![]() Gather business requirements targeting value generated data points which allow creation of KPI’s.Īnalytics Tools: Adobe Marketing Cloud - Adobe Analytics (Omniture Site Catalyst), Adobe Adhoc (Omniture Discover), Google Analytics, Audience Manager.E-commerce data strategist in digital, direct, multi and cross channel marketing.Extensive experience facilitating and defining requirements using teh following methodologies Waterfall, Iterative, and Agile.Experience working on a variety of project sizes from application implementation to updating existing software functionality interfacing with various levels of management.Manage a team of developers and reporting analysts using Project Management tools combined with AdobeTag Manager (DTM) to continually optimize our Adobe Analytics Platform.Responsible for supporting teh AdobeAnalytics and Dynamic Tag Manager (DTM) knowledge transfer process to client project teams, business analysts and developers.Leveraging teh Adobe Marketing Suite (Site catalyst, Discover, Test & Target, Data ware house) to analyze teh contribution/ROI of different campaigns, Paid channels & Banner- ads.Managing analytical tag migration program from legacy system to new tag management system (DTM). Created dashboard and Monitored KPI's as needed.Analyze teh KPI of multi channel marketing promotions and provide fine - tuned customized marketing campaign at channel level.Expertise in providing end to end Web Analytics services from tech specs, implementation, reporting, analysis & business strategy (optimization).Hands on experience with design and documentation of analytics tracking for teh digital platforms including web and mobile apps.Provide digital strategy,analytics(social media, mobile apps, videos, ecommerce and websites), performance marketing, and ecommerce and funnel analysis, audience insights and account management for media, entertainment and fashion/luxury ecommerce industry clients.Demonstrated Expertise in all phases of teh Software Testing Life Cycle (STLC) and Software Development Life Cycle (SDLC) according to agile methodologies.Around 5 years of experience with expertise on Adobe Analytics, Google Analytics. ![]()
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